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Make Your Space Come Alive with Pantone Color of the Year: Viva Magenta


The Pantone color of the year announcement puts electrifying Viva Magenta on the forefront of interior design conversations. Whether you choose to go all-in and paint walls, or just try it out with an accent chair or a few throw pillows, our best piece of advice would be not to overdo it. With such a rich, powerful color, a little goes a long way!

Even after just one glance, it is undeniable that this dynamic color is deep and vibrant. According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.” 

Viva Magenta is a unique tone of red that balances between warm and cool tones. This versatility allows it to be used within a variety of interiors without clashing with existing decor. However, when painting walls a bold color like Viva Magenta, consider keeping furniture more neutral, and vice versa when using bright upholstery or accessories. For instance, an all-white room paired with a pop of Viva Magenta makes a powerful impact. 

Whether used as an accent color or in textiles, 2023’s color of the year can help to create a happy, vibrant space within your home. It could be the perfect unexpected color to add to your interiors!